To obtain the best rankings in the search engines you need to ensure that your website is optimised for the search engines to crawl and understand what your site is about. Submitting your web site to search engines is pointless if your web pages aren't optimized for search engines. Most likely, your web site will be listed at position 14,527 or search engines may not even index it at all. Most search engines display 10 results on the first page, and relatively few searchers click through to look at the second page.

This report compares your website with the Top 10 listings in the search engines of your choice, it then details to you changes to make to your website to give you much higher rankings and ultimately more business and trafiic through your site.

If you visit a web page with a web browser, then your web browser will tell the server its name. For example, if the web browser application sends the server the text 'Mozilla/4.0 (compatible; MSIE 5.5; Windows NT 5.0)', then the server knows that the web browser is "Microsoft® Internet Explorer®" on a Windows 2000 computer. The identification line is called the "user agent" of the web browser application. Some webmasters tell their servers to send a different web page if the user doesn't use Microsoft's Internet Explorer. For example, if Google's web crawl application visit their web site, then their server will send a different web page, one with more search terms and specifically optimized for Google. This method is called "cloaking". The Top 10 Web Page Optimisation report uses a built-in web browser to visit the search engine web sites and all other web sites. The Top 10 Web Page Optimisation report knows the user agent names of the search engines and will use them according to the search engine you've selected. For example, if you've selected "Google" as the search engine, then the Top 10 Web Page Optimisation report will use a typical Google user agent name to visit the web pages. That way, the Top 10 Web Page Optimisation report tries to get the same web page from the server as the search engine crawl application, and you will be able to optimize your web page exactly the same way as the top ranked web page.